The ZIP codes covering Columbia hold 4,250 business establishments with employees, including at least 35 fitness and recreation centers, at least 61 beauty salons and at least 147 physicians' offices. With at least 35 fitness and recreation centers, Columbia gyms should market around the University of Missouri calendar, from move-in to finals. There are at least 61 beauty salons, and the ones with online booking reach students and residents who never call. Marketing in Columbia should reach Ashland, Hallsville and other Boone County towns, plus Jefferson City commuters on Highway 63.
Source: U.S. Census Bureau, 2023 ZIP Code Business Patterns.
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